Custom Brands

Fully bespoke friulane, crafted to bring your brand's vision to life.

Your Project, Fully Bespoke

Realize your friulane fully bespoke. Every project starts with a conversation about your brand and your vision - from there, our in-house pattern-making department takes over, designing something entirely new or adapting one of our existing models across multiple lasts. Choose materials from our range, or send us your own fabrics to work with. We adapt every construction technique to your budget and your requirements, and move quickly from concept to finished product.

From Sketch to Reality

If you already have a sketch in mind, we'll take it from there. Our in-house pattern-making department takes your concept and develops it into a finished model, working through every detail of shape and construction until it becomes a real, wearable friulana.

Your Brand, Your Friulana

Built Around Your Brand

Every custom brand project is treated as its own dedicated production - where model, material and construction are chosen to reflect your brand's identity. We adapt every construction technique to fit your needs and your specific requirements, without ever compromising on quality.

From Your Idea to Your Brand's Friulana

Realize your Friulane fully bespoke. Every project starts with a conversation about your brand and your vision, developed by our in-house pattern-making department into a model that’s entirely your own – or adapted from our existing collection across multiple lasts. From material selection to construction, every choice is made to fit your requirements.

Brief

We start from your brand: your vision, your budget, and what the finished Friulana needs to achieve.

Concept

Our in-house pattern-making department designs your model from scratch, or adapts one from our existing collection across multiple lasts.

Development

We select materials from our wide range, or work with fabrics you send us directly, choosing the construction technique that best fits your requirements.

Production

Every friulana is produced in-house, with the flexibility and speed needed to keep your project moving.

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Loro Piana

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Every Stitch, a Story Worth Wearing

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